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In the last few decades, plastic surgery has moved from a secretive, back door affair, to main street, and the Facelift (Rhytidectomy) is no exception. Mini-facelifts and “weekend facelifts” like the Lifestyle Lift®, QuickLift™ are household words, and nothing says mainstream more than a brand name, late night informercial, but has it gone too far?

I had never heard of astroturfing until the LifeStyle Lift came along. It illustrates the hazards of purchasing a procedure from a corporation with a large marketing budget, rather than from a Board Certified Plastic Surgeon. More importantly, is the one-size-fits-all facelift a good idea?

The One-Size-Fits-All Facelift

To my eye, facelifts are individualized procedures. Each face is different and every face ages differently. When I evaluate a new patient for a facelift, I evaluate many specific areas. I can tailor my approach to maximize the benefit to the areas that need it the most. The advantage of knowing how to do more than one type of facelift is that I can choose the method that is most likely to help your specific needs.

Sometimes a Mini-Facelift is enough. Sometimes the traditional full facelift is necessary. Sometimes a deeper plane also needs to be addressed. Should the facelift be en-block or bidirectional? Differences between the mini and full facelifts are explained in my post: Facelift (Rhytidectomy) v. Mini Facelift (Mini Rhytidectomy). Mini and full facelift before and after pictures are also included. Which approach to use is a decision I make after I see you. With mass marketed mini-facelifts, one-size-fits-all, the treatment is largely determined before the evaluation. It’s akin to selecting a tool, before knowing what you are supposed to do with it.

The Buck Stops Here

When I see you in my office for any procedure, I want all the information I can get before selecting a plan. I want to know:

How best to proceed is determined after defining the goals, reviewing the options and building trust. My goal is to provide you with sufficient information so that there are no surprises. A good result takes communication and teamwork throughout the process. A good result takes careful planning and keeping all the options open until the best method is defined.

A facelift is not a one-size-fits-all commodity. Honest discussion beforehand, yields better results and higher satisfaction. If there was one, singular best way to do a facelift, every plastic surgeon would do the same procedure every time. The variety in approaches to the facelift, reflects the variety seen in the face.

Body Beautiful

The 800 number in the video below was only used for viewer questions during the live broadcast. If you have questions, or would like to schedule a consultation appointment for a facelift, please call my Walnut Creek Plastic Surgery office at (925) 943-6353.

Information in this video is provided for general informational purposes only. Specific recommendations can only be made after a careful history and physical examination are performed. Some of the topics covered include:

The other segments of this broadcast can be found here:

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